Starbucks Corporation is an American chain that produces and sells coffee beverages. Founded in 1971, the company joined the "secondary flow" of the American coffee business, presenting high-quality products and customer service in the coffee shops of the same name. Nowadays, Starbucks is not only one of the most recognizable brands, but a highly efficient business as well that sells original products in 17,000 branches around the world. The key personality of the Starbucks company is Howard Schulz, who extensively expanded the chain in other countries. Being inspired by Italian aesthetics of enjoying coffee, Schultz changed the basic concept of Starbucks drastically – the coffee houses of the chain were turned into express-style home restaurants. American coffee houses of a new format attracted vast client traffic – Starbucks coffee houses welcome 60 million visitors a week. The company is based not only on the lofty philosophic ideas but also on a high-quality original product – homemade roasted coffee. The product range of Starbucks coffee houses includes more than 100 different varieties of 100% Arabica grains. The signature features of the company are unique interiors of its coffee houses and original glasses marked with the name of each guest. The financial reports for the first quarter of 2018 confirmed the commercial success of the Starbucks products. The quarter profit of the company increased by 25% and amounted to $826.5 million.
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